We worked with Bluehill, a Boston-based fragrance company, looking to find its niche in the competitive world of perfume. We focused on Bluehill’s distinctive edge – its small batch varieties made with natural ingredients – to create a brand in line with its process & philosophy. Paring a soft blue color palette with hand-drawn illustrations, we created a look that resonates with potential customers. Next our digital marketing firm created labels for each fragrance bottle and an ecommerce website to market and sell online.