If there is one thing we know well, it’s woman’s health and beauty. KPI Convert has a rich history of taking both new and existing products in this vertical and amplifying their message, value and awareness across many different digital channels. The company’s airbrush makeup product used advanced air-flow technology which allows for a soft but precise mist over the skin that feels like air. The unique application only takes seconds to use and rids the need for bacteria-full sponges or brushes. The client had traction in the international marketplace but was looking to KPI Convert to help them gain traction in the US market.
We implemented an extremely diverse and sophisticated digital marketing campaign to target a variety of user-types. From social, to UX consulting to paid search management, our strategy was all encompassing and aimed to penetrate into a pool of potential customers that was wide and diverse. We successfully launched their product into the US market and continue to open up new lead and revenue streams through innovative digital strategies.