Lassus Handy Dandy is a C-Store chain with over a 30 locations located in the Midwest. Through ZipLines’ Consumer Engagement program, KPI Convert was tapped to help Lassus design, develop and deploy a microsite geared towards converting users in their loyalty and debit payment programs. We designed the microsite to focus both on supporting conversions and registrations but to also maintain the brand standards and guidelines that Lassus had in place. The result was a condensed web experience that aimed to quickly and efficiently tell the story of the Lassus loyalty program, answer any questions a user might have, and steer them into the registration funnel.