Through ZipLines’ Consumer Engagement program, KPI Convert designed and developed a truncated web experience to facilitate registrations for CITGO’s Debit Plus program. Together, we worked with ZipLine and CITGO to create an experience that demystify the CITGO Debit Plus Program as well as drive users to a sign up process. We worked with CITGO to design a site that was within their brand guidelines but still maintained a co-branding look and feel with ZipLine. Additionally, KPI Convert was asked to concept and manage a digital marketing program aimed at driving relevant and qualified traffic to the new site. The camping encompassed an integrated approach, leveraging social, paid search, email and CRO services to help increase online registrations.

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