Expertise

Email Marketing

Email Marketing

Overview

Despite being an older digital strategy, email marketing continues to be a cost-effective and efficient way to target new customers as well as nurture current ones. 

Our Process

At KPI Convert, our strategy includes developing and managing email marketing campaigns that not only reinforce the brand but aim to generate qualified traffic, leads and sales.

We do this by providing a true end to end email marketing offering, including everything from initial strategy to content development, template design and campaign management. With each email marketing campaign, KPI Convert focuses on targeting the right people, with the right message and the right call to action. We help our clients think through list segmentation and create personalized emails that cater to all types of email lists, whether they are raw contacts or current clients and customers that need a high touch.

Specific Services

List Management and Segmentation

List Purchasing

Email List Scrubbing and Qualification  

Email Content Creation

Email Template Design and Development

Concept Campaigns and Promotions

Email Blast Management

Drip Campaign Management

Reporting and Analytics

Third-Party Expertise (MailChimp, Constant Contact, etc.)

CRM and Software Integration

General Email Marketing Consulting

Featured Client Example

ZipLine tapped KPI Convert to help them build and manage digital marketing programs aimed at helping their clients loyalty programs. We have worked diligently with ZipLine to build various websites, email templates, landing pages and other web assets that are focused on increasing awareness and generating conversions.

Let’s get started

How can we help your business?