Introducing The KPI Convert Team

Get to know us!

We’re a fun-loving, hard-working bunch with many years of collective experience in the digital marketing industry.

Our roster is comprised of savvy marketers, innovative creatives and data junkies.

KPI Convert is led by Scott Badger, who brings a wealth of experience in financial management, technology implementation, strategic planning, profitability analysis, operations management and process improvement.

Scott Badger

Founder & CEO

About Scott

KPI Convert is led by Scott Badger, who brings a wealth of experience in financial management, technology implementation, strategic planning, profitability analysis, operations management and process improvement. Previous to founding KPI Convert in 2006, Scott served as the chief executive of Advanced Metabolics, a specialized health and wellness product marketing company where he recruited capital, restructured operations, launched new products and turned this closely held, private company, into a profitable, multi-million dollar business.

He also served as a senior consultant at Ernst & Young (now Cap Gemini), advising Fortune 500 clients and emerging e-businesses including American Express, Allstate, Credit Suisse First Boston (formerly DLJ), Marriott International, and TXU Communications, to name a few.

Scott received his MBA from Marymount University, and a BS degree from the University of Maine.

Q&A with Scott

Q: Hidden Talent?

A: “break dancing…okay, and recalling random movie quotes and the names of obscure 80’s music groups”

Q: Most Famous Celebrity Met?

A: “Vince Vaughn”

Q: Favorite Place in the World?

A: “Malaga beaches, Spain”

Q: Go-To Beverage?

A: “Kombucha or Bourbon, depending on time of day”

Q: Guilty Pleasure?

A: “Golf is always a pleasure – but I only feel guilty when I’m not playing.”

Q: When you’re not kicking ass at work you are…?

A: “at kids’ sports events with my two boys Jett and Nolan.”

Jeff has worked extensively in the marketing, software, and technology sectors for over 15 years, mostly in new business and account director roles.

Jeff Mitchell

President

About Jeff

Jeff has worked extensively in the marketing, software, and technology sectors for over 15 years, mostly in new business and account director roles. Most recently, Jeff started and ran Digital Impulse, a full service digital marketing agency based in Boston and Portland. Over 6 years, Jeff grew the company to over 20 employees and successfully placed the company as one of the top digital marketing agencies in Boston. Previous to that, Jeff was the Director of Digital New Business for Connelly Partners where he managed all new business efforts and helped create and drive strategy for all digital marketing services including web design, search, and social marketing campaigns. Jeff graduated from Gettysburg College where he received a degree in Psychology and also is a member of BIMA and MITX.

Q&A with Jeff

Q: Hidden Talent?

A: “Impeccable state and world capital recall.”

Q: Most Famous Celebrity Met?

A: “Alec Baldwin gave me dating advice when I was an impressionable 16 year old.”

Q: Favorite Place in the World?

A: “Anywhere on the coast of Maine.”

Q: Go-To Beverage?

A: “Black coffee, cold water and Bissell Brothers IPA… in that order.”

Q: Guilty Pleasure?

A: “Steak and Bourbon on a Saturday night”

Q: When you’re not kicking ass at work you are…?

A: “Raising two awesome kids, getting lost in the woods and still holding onto the dream of making the NBA one day.”

With over 20 years of experience in the direct response industry, Darren Fisher knows what it takes to create and launch successful DR campaigns.

Darren Fisher

Director, Media & Client Strategy

About Darren

With over 20 years of experience in the direct response industry, Darren Fisher knows what it takes to create and launch successful DR campaigns. A skilled media strategist with both corporate and agency experience, Darren has successfully managed national ad campaigns for Hair Club for Men, Toni & Guy Salons, UCMI Computers, 1-800-LENDING, AeroBed, Cortislim, DIRECTV, Murad Acne Complex, Murad Resurgence and Swivel Sweeper.

Darren started his career in the “media trenches” with advertising giant J. Walter Thompson/Los Angeles. Next, he worked at Buquet & Associates, where he eventually led the firm’s media operations. Darren went on to become a successful entrepreneur in his own right. He founded AdMark Media, and built the company to $19M in media billings before selling the firm to another company. Not satisfied to sit on the sidelines for long, he went on to hold top posts at respected agencies including Icon Media Direct, where he was promoted to vice president of east coast operations.

Darren holds a BA in communications from Texas A&M University, and has also completed professional development coursework in executive leadership, team building, and negotiations.

Q&A with Darren

Q: Hidden Talent?

A: “I can tell a joke without anyone knowing it.”

Q: Most Famous Celebrity Met?

A: “Hulk Hogan.”

Q: Favorite Place in the World?

A: “Italy with my family… great food, great wine, great scenery with my favorite people.”

Q: Go-To Beverage?

A: “Ice cold beer.”

Q: Guilty Pleasure?

A: “Watching my beloved Red Raiders… Guns Up!”

Q: When you’re not kicking ass at work you are…?

A: “Hanging out with my kiddos.”

Luana creates and implements customized accounting and operational enhancement programs, working in partnership with KPI Direct clients who count on her reliable and thoughtful decision support to effectively manage key metrics and improve the overall performance of their business.

Luana Crawford

Director, Marketing Operations

About Luana

Luana Crawford has a decade of experience managing the daily accounting and operational activities for a variety of direct-to-consumer marketing companies. From GAAP accounting and unit/sales forecasting to supply chain,cash flow and profitability analyses, her disciplined and insightful approach is critical to the accurate capture, analysis and reporting of a DTC business’ performance.

Luana creates and implements customized accounting and operational enhancement programs, working in partnership with KPI Direct clients who count on her reliable and thoughtful decision support to effectively manage key metrics and improve the overall performance of their business.

She has both a Masters degree in Business and a BS in Accounting from Husson College.

Q&A with Luana

Q: Hidden Talent?

A: “I can play Mary Had a Little Lamb on my phone keypad.”

Q: Favorite Place in the World?

A: “Anywhere tropical.”

Q: Go-To Beverage?

A: “I gave up caffeine a few years ago so I typically drink water and dream about coffee.”

Q: Guilty Pleasure?

A: “Pedicures.”

Q: When you’re not kicking ass at work you are…?

A: “I have a new baby so I am either spending time with him or trying to catch up on some sleep!”

A pharmaceutical professional who has managed multi-million dollar, multi-channel brands (direct, retail and trade) for leading health and beauty organizations, Becca Shaw brings significant expertise in launching products, building brands and boosting sales.

Becca Shaw

Account Director

About Becca

A pharmaceutical professional who has managed multi-million dollar, multi-channel brands (direct, retail and trade) for leading health and beauty organizations, Becca Shaw brings significant expertise in launching products, building brands and boosting sales. Her role at KPI Convert includes helping clients reach their business objectives by developing customized plans, optimizing media, leveraging the client team’s expertise and meticulously managing every campaign detail.

Becca most recently served as director of sales and marketing for Stiefel, a GSK company and global leader in the dermatology field. There, she worked closely with strategic partners to build a scalable direct response platform, and successfully managed the firm’s first launch into direct response marketing.

She holds a Bachelor’s and Master of Science degree in Speech Pathology from the University of Tulsa.

Q&A with Becca

Q: Hidden Talent?

A: “Fluent in a foreign language… ‘Ong’.”

Q: Favorite Place in the World?

A: “The beach w/ my family.”

Q: Go-To Beverage?

A: “Depends on the day and my mental stability… water, cold beer or glass of Malbec.”

Q: Guilty Pleasure?

A: “Yoga and running.”

Q: When you’re not kicking ass at work you are…?

A: “At the soccer fields watching Hannah or Ava play.”

Becky has the experience—and the acronyms—to create, execute and lead digital advertising initiatives. As a Google AdWords certified professional, Bing Ads accredited professional and Inbound Certified professional, she manages the day-to-day operations for client campaigns.

Becky Gauthier

Director of Digital Strategy

About Becky

Becky has the experience—and the acronyms—to create, execute and lead digital advertising initiatives. As a Google AdWords certified professional, Bing Ads accredited professional and Inbound Certified professional, she manages the day-to-day operations for client campaigns. Specialties include Pay-Per-Click (paid search, display and remarketing campaigns) and social media advertising. Becky received her MBA in Marketing from Southern New Hampshire University and Bachelors degree in Communication from Endicott College.

Q&A with Becky

Q: Hidden Talent?

A: “Juggling”

Q: Favorite Place in the World?

A: “Relaxing on the beach”

Q: Go-To Beverage?

A: “I live on the edge w/ Cranberry Juice”

Q: Guilty Pleasure?

A: “Napping”

Q: When you’re not kicking ass at work you are…?

A: “Chasing my son Noah around the house.”

We’re hiring

KPI Convert is hiring and on the prowl for talented and passionate folks looking for a unique working experience. We’d love to hear from you if you’re in the Portland, ME area about working for us.

Contact us to start the conversation.

We’d love to hear from you

See what we can do for you